WordPress, Laravel, headless… Choosing a stack for a business site in Senegal should not follow fashion. It should follow criteria: who edits, what performance, what budget, what lifespan. Here is a clear decision grid.

Criteria: editors, performance, budget

  • Who updates content day to day?
  • Do you need a catalog, member area, business workflows?
  • What performance and technical SEO bar is non-negotiable?
  • Initial budget vs. 24-month maintenance cost

WordPress when it’s enough

Great for showcase sites, blogs, and much WooCommerce e-commerce. Familiar editors, rich ecosystem. Caveat: bad plugins mean slow sites and security holes. With a clean base, monitored hosting and few extensions, WordPress remains solid for many SMEs in Dakar.

Laravel / custom when it matters

When business logic leaves the standard catalog (portals, complex booking, specific payment / ERP / mobile-money integrations), a Laravel (or similar) backend gives control. More upfront craft, more long-term mastery.

Headless: for whom?

Useful when you have multiple fronts (web + app), a technical team, and a strong need for performance / custom design. Overkill for a five-page showcase with no maintenance capacity.

SiiW decision grid

Showcase + non-technical editors → well-scoped WordPress. Product / platform / heavy integrations → Laravel or modern stack. Multi-channel content + tech team → headless possible. Always: SEO basics, mobile, forms, analytics, and a hosting plan.

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